The thing that sets Indish Organics apart is the quality of their products. They have also remained consistent in maintaining it which keeps me buying more. The packaging is true to the brand, it gives island vibes because it's actually from an island. The same can't be said for lot of brands out there. I use the castor oil specifically along my edges and on my lashes, especially after taking a break from lash extensions. It really helps with growth and getting my thick lashes back.